The News Chair
  1. Diana Zukerman heads up business development for Coles Marketing

    March 17, 2017 by Christopher Lloyd

    Coles Marketing has tapped Diana Zukerman to head up its business development and outreach, building on recent success that has seen a number of notable companies joining the firm’s client base.

    Zukerman has deep roots in Central Indiana’s business community, and will use those contacts to bring awareness to the marketplace about the expanded capabilities of Coles Marketing. Over the past year, the firm has staffed up with new talent in Google Analytics and AdWords, copywriting, social media expertise, web development, digital marketing and app creation.

    Zukerman most recently was co-owner and sales director for Sophisticated Living Magazine Indianapolis, where she substantially increased ad sales every year. Before that she held several positions in the fashion retail industry, including as sales representative, store manager and buyer.

    She holds a bachelor’s degree in marketing and fashion merchandising from Indiana University. Zukerman was also an active volunteer with the Christamore House Guild for several years.

    “Integrated marketing firms are always urging clients to tell their story, but fail to adequately share their own. Diana will help us get the word out on how we can bring value to new customers,” said Coles Marketing President Barbara Coles.

  2. Coles Marketing bolsters digital ad services with Christy Stewart hire

    March 1, 2017 by Christopher Lloyd

    Coles Marketing is expanding its digital advertising services with the hiring of Christy Stewart, a veteran Digital Advertising Specialist and certified Google Partner in both AdWords and Analytics.

    A Ball State University graduate with bachelor’s degrees in advertising and public relations, Stewart began her career as a media buyer working with traditional print and broadcast outlets before segueing into digital starting in 2007. Within the digital advertising realm, she has experience with search, display, remarketing, ad networks and social media.

    Stewart has led traditional and digital ad buying teams working at the national, state and local levels, including hyper-local campaigns that target a specific geographic radius or zip code. She has created advertising strategies for major companies across a broad spectrum of industries including healthcare, education, automotive, utilities, lawn and garden, power sports vehicles, leisure destinations and agricultural.

    She also has experience in traditional, co-op and direct response advertising.

    Her Google Partner badge (formerly known as Google Certified Professional) indicates that Stewart has demonstrated expertise in AdWords and Analytics, met spend requirements, delivered agency and client revenue growth, and sustained and grown a client base.

    Google Partners like Stewart have passed a series of exams demonstrating AdWords/Analytics skill, and have access to Google’s beta features and applications – allowing exploration of new tools before they hit the marketplace.

    “Christy’s impressive credentials and proven track record of digital advertising outreach will help take us to the next level in the scope and depth of services we can offer to clients,” said Coles Marketing President Barbara Coles.

  3. Super Bowl ads go big

    February 8, 2017 by Christopher Lloyd

    For once, the actual game at the Super Bowl lived up to the hype of the ads.

    In addition to being the culmination of the NFL season, the Super Bowl — excuse me, “Big Game” — more or less represents the zenith of the advertising/marketing year. Huge gobs of money are spent producing the ads, then Fox charged upwards of $5 million to air each spot.

    One new trend this year was advertisers coming out with “teaser” ads in the weeks leading up to the game. That’s right, we now have previews of commercials! But it did genuinely garner attention for some brands.

    Once again, Budweiser had the most-shared ad with their spot, “The Hard Way,” which chronicles the (semi-fictionalized) journey of the beer company’s founder in traveling to America and having all sorts of adventures along the way.

    It was also a commentary on the current immigration debate — something that cropped up in a number of other Super Bowl ads. Most notably with the Airbnb spot, “We Accept,” showing an inclusive message reflecting all sorts of races and creeds.

    As of this writing, the Bud ad had more than 27 million views on YouTube.

    Marketing Land has the full list of top ads and analysis. A sexy Mr. Clean was good enough for #2, and other big names like Tide, Audi, T-Mobile and Coca-Cola also made the top 10.

    My personal favorite is the kooky Avocados from Mexico ad, which actually features avocados for about five seconds of the extended 100-second ad. But it made its intended impact.

    I just want to know: How much did Jon Lovitz get paid to go subliminal?