The News Chair
  1. Keep Calm and Gobble On.

    November 22, 2017 by Veronica Lytle

    It’s go time. Thanksgiving is here!

    A time to get together with friends and family, watch some football, and devour massive amounts of turkey. Just make sure your Aunt Shirley doesn’t drink too much wine this year …

    The entire Coles Marketing team wishes everyone a wonderful and safe Thanksgiving. So put on your stretchy pants, kick back in that La-Z-Boy, and pass the stuffing. And if you accidentally burn the turkey, here’s a list of restaurants open Thanksgiving Day …

    Have a great Thanksgiving!

     

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  2. Fill Your Applicant Pipeline with Digital Advertising

    November 10, 2017 by admin

    By Christy Stewart, Digital Advertising Strategist

    If you wait until you have a job opening to get people interested in working for your company, you’re probably too late. The immediate need creates a sense of urgency, which may lead to hiring a less-than-ideal candidate just to get a warm body in the position.

    This is changing as more companies are moving to recruitment advertising rather than simply posting open positions online. This advertising creates awareness of the company and the benefits of working there. This, in turn, can lead to potential candidates submitting their resumes. Once a position becomes open, the talent acquisition manager has a head start on the hiring process with a reserve of resumes available to consider for the open positions.

    If you think a digital recruitment advertising campaign might be a good next step in your talent acquisition process, here are some digital tactics to consider.

    Geofence/geotarget competitor locations

    If your competitor has many of the same job positions you do, why not target their employees while they’re at work?  Maybe they’ll see your ad after a bad day and wonder if the grass would be greener if they worked for you.

    Reach out to potential employees on Facebook

    Facebook has a trove of targeting information as people willingly put all sorts of information about themselves in their profiles. If you’re looking to a hire a restaurant manager within 15 miles of your restaurant, you can use Facebook to show targeted ads to those who fit that description.

    Place digital ads for individuals “in-market” for employment

    Ad targeting options have gotten much more precise over the past few years, and digital buyers are now able to target those who appear to be in-market for a new position based on other actions they’ve taken digitally. If you’re looking to hire nurses, showing ads to those who are in-market for healthcare positions — whether in an app such as Words with Friends or on a news site such as cnn.com — allows you to reach the audience you need in a context in which they’re more likely to pay attention. They’ll think you’re speaking directly to them, which, of course, you are.

    If your organization has a large number of open positions or high turnover, now may be time to consider recruitment advertising. With the unemployment rate at 4.1% (the lowest level since December 2000), there is much more competition for great candidates than there was a few years ago. By proactively putting your message in front of potential employees, you can break through the clutter and begin filling your applicant pipeline.

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  3. Hey guys, happy Friday. Let’s pay it forward, shall we?

    September 8, 2017 by Veronica Lytle

    Hey guys, happy Friday! Thinking about paying it forward? Check out Connect2Help211.

    Connect2Help211 connects people to the help they need. They help to provide life’s most basic necessities for Hoosiers, making lives better for people RIGHT HERE in our very own back yard.

    Check out the Connect2Help2115k/Run Walk coming up Sept. 23. Bring the whole family for fun, prizes, and kiddos under the age of 11 are free. Yes, FREE! Click on the link below for more information and how you can register. We’ll see you out there!

     

     

    Connect2Help2RunRun

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