The News Chair
  1. Harness Joins Coles Marketing as Full Stack Developer

    September 1, 2017 by Christopher Lloyd

    Coles Marketing has tapped Adam Harness, a veteran web developer, as Full Stack Developer/Technical Lead. He will create and enhance websites, guide the technical side of the development process and troubleshoot any digital problems for clients.

    Harness has a computer graphics technology degree from IUPUI and more than 12 years of web experience, including running his own digital consulting agency. His background includes working with a wide range of clients, enterprises, political campaigns and causes. He keeps abreast of emerging technologies so he can master them and then apply that knowledge to the marketplace.

    “Adam will help us integrate all the different pieces of client website development, such as copywriting, graphic design and photography/videography,” said President Barbara Coles. “Coles Marketing continues to build its capacity to serve every aspect of clients’ web presence and digital outreach.”

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  2. Oh, Hello Friday.

    August 11, 2017 by Veronica Lytle

    Congrats! You made it through the work week like a real champ. We’re proud of you.

    As a reward, here are a couple interesting and fun links around the web this week. Read these when it’s 4:30 p.m. and you’ve basically checked out for the day. Enjoy!

    What Happened To All The Funny Ads?

    Bud Light ‘Reintroduces’ Itself in Back-to-Basics Campaign

    10 Tips For Marketing To Gen Z On Social Media

    7 Digital Marketing Stats That Got Our Attention

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  3. Motivational Monday: Pump Up Your Brand On Social Media

    July 17, 2017 by Veronica Lytle

    Motivational Monday: Pump Up Your Brand On Social Media

    It may seem scary. Yes, it may seem daunting. But listen up folks: your brand needs to expand on social media. Don’t waste any more time. Let’s tackle those big questions and get you connected.

     

    Brand Engagement Breakdown.

    Think about your interaction with people throughout your day. Maybe your neighbor gives you a wave before work. Your spouse gives you a smooch when you get home. Or you roll your eyes at someone who cuts you off in traffic. Brand engagement is the social media version of that. When someone “likes” a link on Facebook, “retweets” something on Twitter, or “shares” a picture on Instagram. These are all engagements. And you want people to engage with your brand to get maximum exposure.

     

    Why you should care.

    You could have a million followers on social media, but if your audience isn’t engaging with your brand, it’s a big waste of time. By brand engagement, you can measure real time results. What’s working and what’s not. Ensuring happy customers. Creating more website traffic. And most importantly, increasing your profit.

     

    How to do it.

    Listen up. You have to listen to your customers AND competitors on the reg. It seems simple, but you’d be surprised how many brands suffer on social media because they have absolutely no clue what’s going on. Try to reply, reach out and respond to feedback quickly.

    Create killer content. Stuff to entertain, educate, persuade, and hook your audience. Hire a social media guru who can blog, write, design and create their little heart out. Or maybe it’s already someone your team? Find them. And use them.

    Start the conversation and engage with influencers. Find out what they’re saying about your company, engage with them via reply, retweet, or liking their posts. The quickest way to build your audience is through someone else.

     

    Coles Marketing can help. This is our bread and butter. Set up a meeting with us, and we’ll walk you through it; plain and simple.

     

     

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