Nearly a year ago, when the world’s largest tanning bed manufacturer debuted a new line of sleek and high-tech tanning beds at the country’s largest tanning trade show, salon owners were highly impressed.

ETS Tan’s e3 tanning beds have raised the bar in the tanning industry, said Don Olevnik, who owns seven Dark Tan tanning salons in upper New York. “They produce a better tan for my clients than other beds on the market and they’re highly efficient and cost effective for my salons,” he said. “e3 tanning beds have that wow factor that instantly attracts customers. Once they experience how these beds perform, they’re even more astonished.”

Salon owners throughout the country are echoing Olevnik’s thoughts on ETS Tan’s e3 bed line. e3 technology was designed to save space and add style to salons while decreasing the costs associated with powering the beds. The beds feature a more compact design and are equipped with mood lighting, MP3 inputs and easy-to-use controls. e3 beds also feature electronic ballasts that reduce energy consumption and lower electricity costs by up to 30 percent and eco-friendly Wolff Systems lamps. “The response from tanners and salon owners to our e3 line of beds has truly been overwhelming,” said ETS Tan CEO Bill Pipp. “The line was designed to deliver a superior tan with top amenities to the customer while arming salon owners with the latest in energy-saving science, ergonomic design and eco-friendly lamp configurations to lower their operating costs and increase their profits. We’ve accomplished that. Now, we’ve set our sights on the next generation of new technology.”

ETS Tan will debut that new technology for 2011 at the 15th annual Smart Tan Convention and Trade Show Oct. 22-24 in Nashville, Tenn. The event, at the Downtown Nashville Renaissance Hotel and Convention Center, draws thousands of salon owners, industry suppliers and entrepreneurs together from throughout the nation. Pipp only offers a hint at what that technology is. “We know we have a great product in our e3 line of tanning beds. We will be delivering even more energy-saving science to salon owners who choose ETS Tan that will help them save space, add style to their operations and increase their profitability.”

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