One of the state’s top healthcare plans for Hoosier families on Medicaid, with the help of its mascot RosieRoo (at left),  launched an innovative new program that encourages people to take charge of their personal health while rewarding them for doing so.

At Shalom Health Care Center in Indianapolis, Managed Health Services debuted its new CentAccount Healthy Rewards program, which all members of the MHS healthcare plan can immediately begin utilizing. It works like this: MHS plan members are issued a personalized CentAccount Healthy Rewards MasterCard debit card. Members can earn between $10 and $20 for completing an annual exam, completing well-baby exams for children ages infant to 15 months, completing well-child exams for children ages 15 months to 20 years and having routine, recommended screenings for breast cancer, cervical cancer, diabetes and chlamydia.

Funds rewarded to MHS members for completing these examinations and screenings are loaded onto their CentAccount debit cards and members can use those funds to pay for health-related supplies, like a variety of over-the-counter medications and baby supplies.

Here’s more from Associated Press writer Tom Murphy, whose story appeared in the New York Times, the Minneapolis-St. Paul Star Tribune, ABC News, the Philadelphia Inquirer and Daily News and the Chicago Tribune. And here’s the video of the launch of this new rewards program from Shalom Health Care Center on Monday.