Funny Old Chicks
Girl Scott Cookies
The Lemon Juice Diet
HOUSEography
Revisioning the Victim Goddess

Any idea what all these things have in common? They are all blogs — written by women. According to PRWeek and BlogHer, today there are 55.6 million women who read and write blogs monthly. And of those women who blog, they say their top goal when blogging is to express themselves (82%), followed by giving advice (51%) and persuading others (20%).

Women trust friends first — and a blogger’s personal trust will apply directly to her recommendations on everything, including the clients and brands you represent. Eighty-five percent of BlogHer’s audience reports buying a product based on a recommendation from a blog, while 82% of women bloggers rely on blogs for information about shopping, says Lisa Stone, CEO of BlogHer.

So what is the best way to get the attention of the female blogosphere?

• Disclose, disclose, disclose. Say who you are, what you want and why you’re doing this. Don’t make women guess.
• The technology exists, so leverage it. “I’m sure this is a terrifying thought to brands and products, but technology has enabled us to actually have a conversation. Let’s have it.”
• Beware treating women with brains and wallets as the only demographic or as a niche. “Not all women are mothers or married. Reach out to single women, as well as to women without children.”
• Women want to hear directly from companies and candidates. “It’s irrelevant what media think. I want to hear from the companies and products and decide for myself.”

And for a list and directory of women bloggers, check out BlogsbyWomen. Happy Blogging!

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