The News Chair
  1. Fill Your Applicant Pipeline with Digital Advertising

    November 10, 2017 by admin

    By Christy Stewart, Digital Advertising Strategist

    If you wait until you have a job opening to get people interested in working for your company, you’re probably too late. The immediate need creates a sense of urgency, which may lead to hiring a less-than-ideal candidate just to get a warm body in the position.

    This is changing as more companies are moving to recruitment advertising rather than simply posting open positions online. This advertising creates awareness of the company and the benefits of working there. This, in turn, can lead to potential candidates submitting their resumes. Once a position becomes open, the talent acquisition manager has a head start on the hiring process with a reserve of resumes available to consider for the open positions.

    If you think a digital recruitment advertising campaign might be a good next step in your talent acquisition process, here are some digital tactics to consider.

    Geofence/geotarget competitor locations

    If your competitor has many of the same job positions you do, why not target their employees while they’re at work?  Maybe they’ll see your ad after a bad day and wonder if the grass would be greener if they worked for you.

    Reach out to potential employees on Facebook

    Facebook has a trove of targeting information as people willingly put all sorts of information about themselves in their profiles. If you’re looking to a hire a restaurant manager within 15 miles of your restaurant, you can use Facebook to show targeted ads to those who fit that description.

    Place digital ads for individuals “in-market” for employment

    Ad targeting options have gotten much more precise over the past few years, and digital buyers are now able to target those who appear to be in-market for a new position based on other actions they’ve taken digitally. If you’re looking to hire nurses, showing ads to those who are in-market for healthcare positions — whether in an app such as Words with Friends or on a news site such as cnn.com — allows you to reach the audience you need in a context in which they’re more likely to pay attention. They’ll think you’re speaking directly to them, which, of course, you are.

    If your organization has a large number of open positions or high turnover, now may be time to consider recruitment advertising. With the unemployment rate at 4.1% (the lowest level since December 2000), there is much more competition for great candidates than there was a few years ago. By proactively putting your message in front of potential employees, you can break through the clutter and begin filling your applicant pipeline.

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  2. Make Monday your favorite day of the week #motivationalmonday

    July 24, 2017 by Veronica Lytle

    Happy Monday!

    Keep at it, friends. You’re stronger than you think…

     

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  3. A Warm Farewell to a Fine Employee

    January 27, 2017 by Sam Watermeier

    Lisa Deremiah didn’t just drum up new business for our firm. She lit up our office with her positive, and sometimes wonderfully silly, spirit. This week, she bid us farewell and went back to her old sales position at the Indianapolis Business Journal. Here are some parting words from all of us!

    Barbara Coles: “Lisa’s wonderful smile and happy disposition brightens any office. We loved having her work with us, and IBJ is lucky to have her back!”

    Tim Coulon: “Lisa always came into the office with a can-do attitude and an infectious smile along with it. I’ll miss her creativity, her compassion and the comic relief she always provided around here.”

    Teresa Christ: “I will miss her always smiling and her positive attitude!”

    Chris Lloyd: “It’s hard to isolate a single memory for Lisa. I could mention the time when she took a few minutes out of her busy day to talk to me, smile her beautiful smile and lift my spirits. But that was pretty much every day.”

    Kevin Moore: “My favorite thing about Lisa is that she has no qualms about being kooky, and she always brought a bright smile.”

    Kyle Peeler: “Lisa was a pleasure to work with, and if it wasn’t for her, I would not be here today. (She got me this job!) I will miss her enthusiasm and the positive spirit she brought to the office everyday.”

    Sam Watermeier: Thank you for always making my day better and brighter. The world needs more fun, friendly souls like you, Lisa!

    Tiffany Whisner: “Not only was (is) Lisa a hard worker and great at her job, but she’s an all-around great person. I always felt like I could talk with her as more than a coworker — but as a friend. We shared lots of inside jokes and personal stories – I will miss working with her!”

    Eric Young: “I loved working with and getting to know Lisa Deremiah. She brought a contagious smile to every room she entered. I’m going miss her sweet doggy, Abe, too!

    Thanks again, Lisa! Come back and see us, you hear?

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