The News Chair
  1. Super Bowl ads go big

    February 8, 2017 by Christopher Lloyd

    For once, the actual game at the Super Bowl lived up to the hype of the ads.

    In addition to being the culmination of the NFL season, the Super Bowl — excuse me, “Big Game” — more or less represents the zenith of the advertising/marketing year. Huge gobs of money are spent producing the ads, then Fox charged upwards of $5 million to air each spot.

    One new trend this year was advertisers coming out with “teaser” ads in the weeks leading up to the game. That’s right, we now have previews of commercials! But it did genuinely garner attention for some brands.

    Once again, Budweiser had the most-shared ad with their spot, “The Hard Way,” which chronicles the (semi-fictionalized) journey of the beer company’s founder in traveling to America and having all sorts of adventures along the way.

    It was also a commentary on the current immigration debate — something that cropped up in a number of other Super Bowl ads. Most notably with the Airbnb spot, “We Accept,” showing an inclusive message reflecting all sorts of races and creeds.

    As of this writing, the Bud ad had more than 27 million views on YouTube.

    Marketing Land has the full list of top ads and analysis. A sexy Mr. Clean was good enough for #2, and other big names like Tide, Audi, T-Mobile and Coca-Cola also made the top 10.

    My personal favorite is the kooky Avocados from Mexico ad, which actually features avocados for about five seconds of the extended 100-second ad. But it made its intended impact.

    I just want to know: How much did Jon Lovitz get paid to go subliminal?

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  2. A Warm Farewell to a Fine Employee

    January 27, 2017 by Sam Watermeier

    Lisa Deremiah didn’t just drum up new business for our firm. She lit up our office with her positive, and sometimes wonderfully silly, spirit. This week, she bid us farewell and went back to her old sales position at the Indianapolis Business Journal. Here are some parting words from all of us!

    Barbara Coles: “Lisa’s wonderful smile and happy disposition brightens any office. We loved having her work with us, and IBJ is lucky to have her back!”

    Tim Coulon: “Lisa always came into the office with a can-do attitude and an infectious smile along with it. I’ll miss her creativity, her compassion and the comic relief she always provided around here.”

    Teresa Christ: “I will miss her always smiling and her positive attitude!”

    Chris Lloyd: “It’s hard to isolate a single memory for Lisa. I could mention the time when she took a few minutes out of her busy day to talk to me, smile her beautiful smile and lift my spirits. But that was pretty much every day.”

    Kevin Moore: “My favorite thing about Lisa is that she has no qualms about being kooky, and she always brought a bright smile.”

    Kyle Peeler: “Lisa was a pleasure to work with, and if it wasn’t for her, I would not be here today. (She got me this job!) I will miss her enthusiasm and the positive spirit she brought to the office everyday.”

    Sam Watermeier: Thank you for always making my day better and brighter. The world needs more fun, friendly souls like you, Lisa!

    Tiffany Whisner: “Not only was (is) Lisa a hard worker and great at her job, but she’s an all-around great person. I always felt like I could talk with her as more than a coworker — but as a friend. We shared lots of inside jokes and personal stories – I will miss working with her!”

    Eric Young: “I loved working with and getting to know Lisa Deremiah. She brought a contagious smile to every room she entered. I’m going miss her sweet doggy, Abe, too!

    Thanks again, Lisa! Come back and see us, you hear?

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  3. New Year’s Resolution: Keep Quiet About Goals

    January 6, 2017 by Teresa Christ

    January. This is the time when we warm our bones with goals of turning our lives around. We publicly pledge to better ourselves all across social media. And we join the hordes of new gym members chasing after their New Year’s resolutions.

    In this tell-all age of social media, we’re forgetting an important lesson about goals: It’s better to keep them to ourselves. Of course, though, Facebook and Twitter compel us to be more open about what’s going on in our lives though.

    In this fascinating TED Talk, Derek Sivers explains why it’s best to stay silent about our resolutions. He presents research dating all the way back to the Roaring Twenties that shows why people who talk about their ambitions may be less likely to achieve them.

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