Most people these days at least know what Facebook and Twitter are. But for the more esoteric aspects of social media, a surprisingly large percentage of professional people — even those in creative and/or marketing fields — don’t know their Vines from their Reddits.
For them, Laura Hale Brockway has a terrific new primer over at PR Daily to help get anyone up to speed on the 2015 social media/digital scene. A few highlights are below, but make sure to click on the article for the whole thing.
Creative Commons — a nonprofit corporation that makes it easier to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools so others can share, remix, or use works (such as photos and videos) commercially.
Digg — a social news website that enables members to submit and vote on articles. Articles with the most votes appear on the homepage.
Flickr — a social network that enables users to store and share photos online.
Hangout — a service on Google+ with which users can video chat with up to 10 Google+ users.
Klout — a service that measures a user’s social influence by examining that user’s various social media accounts (such as Facebook, Twitter, etc.) and providing a score on a scale from one to 100.
Meme — content such as a video, link, or email message that is widely spread. The term can also apply to a concept such as a way of telling a joke or a type of video.
Reddit — a social news site that enables users to share, vote and comment on stories.
Snapchat — a photo-sharing service for smartphones. Users send images to a select group of recipients, and after a set amount of time, those photos (“snaps”) stop being viewable.
Slideshare — a social network for sharing presentations and documents that enables users to embed, comment on, and share presentations.
StumbleUpon — a search engine and toolbar that finds and recommends content to users. It gives users the opportunity to discover and rate websites, photos, and videos that are personalized to their tastes and interests.
Tumblr — a social media website through which users can post multimedia and other content to a short-form blog. Users can follow other users’ blogs, “reblog” content and “like” posts.
Vimeo — a video sharing service, similar to YouTube. Vimeo user videos are often more artistic, and the service does not allow commercial video content.
Vine — a video sharing service through which users can upload videos no longer than six seconds each. Owned by Twitter.
Yelp — a social network and local search website that provides users with a platform to review, rate, and discuss local businesses and services.