The News Chair
  1. Be Good to your Heart! Eat More Seafood.

    April 1, 2016 by Chris Mercier
    Chris Mercier

    Chris Mercier

    During February and March, Coles Marketing worked on a grassroots public health campaign with the Seafood Nutrition Partnership (SNP). One of the best ways to improve your health is to add a lean protein like seafood to your diet. Significant research points to the health benefits of a seafood-rich diet, especially how seafood can enhance heart health and brain development.

    Indianapolis is one of nine cities targeted with high rates of cardiovascular disease in the three-year public health campaign.

    Our team has been out in the field collecting healthy heart pledges. We encourage you to sign up here to take the pledge to eat seafood twice a week. By signing up, you can agree to receive emails that include tasty seafood recipes and updates on local and national SNP events.

    Please feel free to share this important message with coworkers, friends and family. #Seafood2xWkIND

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  2. Risks and opportunities with distributed content

    March 18, 2016 by Christopher Lloyd

    FB instant articles

    Starting April 12, Facebook will open its Instant Articles feature to all publishers. So far, it’s been a relatively small — but high-profile — batch of outlets that have been using the service, including BuzzFeed, the New York Times, Washington Post and National Geographic magazine.

    Zuckerberg & Co. enticed them with some pretty nice incentives — “an offer you can’t refuse” territory, such as keeping 100% of ad revenue they generate themselves. (For now.)

    This represents a move toward “distributed content” – the concept of news organizations publishing their stories and videos on a variety of platforms without expecting to get traffic back to their own website. Some publishers are wary, but others have embraced it.

    This is especially true of BuzzFeed, which by some estimates garners 60% of all its audience through Facebook alone.

    Users are slowly ramping up, and many rave about the bright, interactive experience of reading news through Instant Articles, especially on mobile devices. And it’s generally smoother and faster than trolling around a news website on your smartphone, with people in Hong Kong reporting loads that are 10 times faster.

    But as Fortune reports, there are challenges as well as opportunities with distributed content.

    “Some publishers have seen traffic from Facebook plummet by 40%, which reinforces the risks of handing control over your audience to the social network.”

    And TechCrunch notes that Instant Articles is effectively a closed shop. You may have a great consumer experience, but you can’t leave if you want to get that content.

    “The program effectively bars the exits from Facebook. Rather than forcing people to wait for web pages to slowly load which can lead to frustration and them closing the app or clicking away to another website after, Instant Articles keeps people inside Facebook’s garden where they see ads and connect with friends.”

    Facebook, Twitter and other distributed content platforms obviously wield enormous power over content creators. Facebook has 1.5 billion users, and hasn’t shown any reservations about tweaking their algorithms to determine which updates appear in a particular user’s news feed.

    And, as Fortune’s Matthew Ingram writes, “Facebook also routinely censors news for a number of reasons, which is (or should be) problematic for media companies who are entering into a close relationship with the company.”

    So whether you’re a digital age company like BuzzFeed or Huffington Post hungry for clicks, or a legacy media focused on protecting their brand, you should approach these new opportunities from Facebook and other distributed content platforms with eyes wide open.

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  3. Will Leo Finally Win His Oscar? And Does it Matter?

    February 12, 2016 by Tiffany Whisner

    Leonardo_DiCaprio_Popular_American_Film_Actor_WallpaperAs I started to think about what I wanted to write for this blog, I looked back at some previous PR-related posts on the PR Daily website. And one of them had a photo of Leonardo DiCaprio. After staring at his photo for awhile, I confirmed how enamored I am with Leo. Always have been — and I’m quite sure I always will be.

    This year, he’s in the running for an Academy Award for his work in “The Revenant,” a movie I have yet to see but am looking forward to enjoying. It doesn’t really matter to me that he gets attacked by a bear or eats a bison liver — it’s two-plus hours of Leo, and I’m okay with that.

    There are many articles to choose from focused on whether Leo will or won’t win the Oscar — it would be his first, shockingly. Why has he been snubbed before? Why might this be the first win? Will it affect his chances going forward? And why is this being covered so much in the media?

    And then I started to research how much news and media really influences us as a public. Are the Academy members reading all these articles about whether Leo should or should not win? Does that affect them and their decision? One article I read noted the following:

    • Mass media frame the details of the story.
    • Mass media communicate the social desirability of certain ideas.
    • Mass media sets the news agenda, which shapes the public’s views on what is newsworthy and important.

    I’m sure we have all seen how much what the media says can affect your opinion on a particular issue. I used to work in the media and know how you frame a story can indeed have both a positive and negative effect with viewers. Another article says: “News is bad for your health. It leads to fear and aggression, and hinders your creativity and ability to think deeply. The solution? Stop consuming it altogether.”

    I’m not too sure I agree with that, but it’s an interesting thought.

    Somehow my train of thought went from PR to Leo to news coverage to media’s affect on the public to — Does anyone really care hundreds of articles have probably been written about Leo and the elusive Oscar? Someone cares, or the articles wouldn’t have been written. Or would they?

     

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