The News Chair
  1. New Year’s Resolution: Keep Quiet About Goals

    January 6, 2017 by Teresa Christ

    January. This is the time when we warm our bones with goals of turning our lives around. We publicly pledge to better ourselves all across social media. And we join the hordes of new gym members chasing after their New Year’s resolutions.

    In this tell-all age of social media, we’re forgetting an important lesson about goals: It’s better to keep them to ourselves. Of course, though, Facebook and Twitter compel us to be more open about what’s going on in our lives though.

    In this fascinating TED Talk, Derek Sivers explains why it’s best to stay silent about our resolutions. He presents research dating all the way back to the Roaring Twenties that shows why people who talk about their ambitions may be less likely to achieve them.

  2. Digital marketing trends for 2017

    November 25, 2016 by Christopher Lloyd


    With 2016 almost at a close, it’s time to start thinking about what the new year will bring. The digital landscape is ever shifting, so the way we talk to customers and clients is always on the move, too.

    Check out this video from Conversation Hub with some of their predictions!

    Click here to watch.

  3. Coles Marketing promotes Sam Watermeier to lead social media strategist

    October 27, 2016 by Christopher Lloyd

    sam_watermeier_smallColes Marketing has tapped Sam Watermeier as Lead Social Media Strategist to bolster their team of writers, designers, brand experts, online marketers and media relations veterans.

    A graduate of Ball State University with a degree in telecommunications, Watermeier has an extensive background as a journalist, including as a reporter for NUVO Newsweekly. He worked with Coles Marketing for a year as a copywriter before being promoted to his current position.

    “We’ve been very impressed with Sam’s writing skills and commitment to helping clients reach their desired audience,” said Barbara Coles, founder and President of Coles Marketing. “As our client roster has grown, we’ve recognized a need for deeper engagement between businesses and their customers on social platforms. Sam’s talents will allow us to take our clients’ social media needs to the next level.”