Creating a corporate logo is just one part in developing a company’s visual brand identity. There are many other components that get developed as the brand comes alive. One of the components is the creation of a color palette that will be used in most all of the brand’s marketing/advertising material.
One of the resources we use to help define the primary and secondary colors for a brand is Adobe’s app called Adobe Color CC. Adobe Color generates themes you can use in Adobe desktop apps like InDesign, Photoshop and Illustrator. It is a real-time color generator that can instantly spit out hundreds of color themes based on your color search. You can visit the site here https://color.adobe.com/create/color-wheel.
In the Explore tab you can literally explore existing themes that Adobe Color community members have created or you can search for your own. Ih the search field just type something like “red” or “red and blue” or “fourth of July” and hundreds of themes based on your search will show up. Some may look pretty wacky and some may look pretty good.
We use this resource in tandem with some others as we look for the color combinations that will represent well the specific brand we are working on. A great benefit of this particular resource is it can displays the specific CMYK, RGB and Web color recipes associated with the individual colors within the theme. (An example here https://color.adobe.com/Red-color-theme-964889/edit/?copy=true) You can even download the them and load it directly into your color palette of the design application you’re working within.
When we develop a company’s brand we work diligently to produce the right components that help the brand come to life. We’re here to help you.