The News Chair
  1. Pick a Color. Any Color.

    March 27, 2015 by Tim Coulon
    Tim Coulon

    Tim Coulon

    Creating a corporate logo is just one part in developing a company’s visual brand identity. There are many other components that get developed as the brand comes alive. One of the components is the creation of a color palette that will be used in most all of the brand’s marketing/advertising material.

    One of the resources we use to help define the primary and secondary colors for a brand is Adobe’s app called Adobe Color CC. Adobe Color generates themes you can use in Adobe desktop apps like InDesign, Photoshop and Illustrator. It is a real-time color generator that can instantly spit out hundreds of color themes based on your color search. You can visit the site here https://color.adobe.com/create/color-wheel.

    In the Explore tab you can literally explore existing themes that Adobe Color community members have created or you can search for your own. Ih the search field just type something like “red” or “red and blue” or “fourth of July” and hundreds of themes based on your search will show up. Some may look pretty wacky and some may look pretty good.

    We use this resource in tandem with some others as we look for the color combinations that will represent well the specific brand we are working on. A great benefit of this particular resource is it can displays the specific CMYK, RGB and Web color recipes associated with the individual colors within the theme. (An example here https://color.adobe.com/Red-color-theme-964889/edit/?copy=true) You can even download the them and load it directly into your color palette of the design application you’re working within.

    When we develop a company’s brand we work diligently to produce the right components that help the brand come to life. We’re here to help you.

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  2. Leverage the Power of Localization

    March 25, 2015 by Tiffany Whisner

    Local search

    Tiffany Whisner

    Tiffany Whisner

    Local SEO continues to change — almost on a monthly basis it seems. But is your business changing with it?

     

    It’s about monitoring how your organization is doing online and always making it a priority to take the next step into SEO evolution — particularly investing in localization efforts.

     

    Optimizing for local search

    Launched in July 2014, Google’s Pigeon Update is the latest algorithm providing more useful and accurate local search results tied more closely to traditional Web search ranking.

     

    Brian Coles

    Brian Coles

    “User location is now a ranking factor in Google search,” said Coles VP Marketing Brian Coles. “Local search results are included on SERPs (search engine results page) based on a keyword query.”

     

    The changes affect the search results shown in Google Maps as well as the regular Google search results. Therefore, the first thing you need to do is sign up or claim your listing on Google My Business and confirm that listing is accurate and complete.

     

    “Then sign up or claim other local business listings like Yelp, Manta and Yellow Pages, making sure all the information is consistent,” Coles said.

     

    Directories that dominate

    “There may be twenty to forty important listing sites depending on the industry,” Coles said.

     

    Some of primary local directories are as follows:

    • Yelp – one of the most-used websites for consumers to find a quality review
    • Google Business – Google outperforms every other search engine by a huge margin
    • Facebook – the second-largest local business directory in the U.S., behind Google Places
    • Yellow Pages – an organized directory receiving millions of searches a day

     

    Coles referenced an article by Chris Marentis on “Search Engine Land” that said cleaning up directory listings is “tedious and time-consuming work. But it is work that pays off big time when done right.”

     

    Capture customer reviews

    Once you have your business listings set, it’s time to generate reviews from your customers.

     

    “User reviews are one of the many factors that help your local visibility online,” Coles said. “Google tries to emulate the human offline experience as much as possible and is constantly updating their algorithm to better the search experience. A deciding factor in whether a consumer purchases a good or service, both online and offline, is the experience had with that company.”

     

    Gathering those customer reviews can be a bit of a slippery slope. Here are some tips to keep in mind:

    1. Promote reviews by asking customers or clients to leave a review on sites like Google Business, Yelp or Facebook.
    2. Be cautious how you ask. Many review sites don’t like solicitation.
    3. Leave a laptop at the front desk to capture customers as they leave to ensure the review gets done.
    4. Respond to reviews, positive or negative, as soon as possible.

     

    Sharing helps searching

    “A best practice for all search is to generate relevant, consistent and timely content and to engage with your users through blogs, social media and sharing,” Coles said.

     

    Local SEO is about your website as well as your active social media profiles. The more activity and content on your company’s social media pages the better. Especially if that activity comes from your customers. It increases the visibility of your local listings as well.

     

    Want to get started on your digital media strategy? Coles Marketing has the insight and digital tools to help you with your local SEO campaign and help you reach the right audience in the right way.

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  3. Assistive Technology Gets an Upgrade

    March 5, 2015 by Tiffany Whisner

    March is Disability Awareness Month — increasing awareness and promoting independence, integration and inclusion of all people with disabilities.

    INDATA4

    According to the Indiana Governor’s Council for People with Disabilities, adults and children with disabilities represent slightly more than 19 percent of Indiana’s population. This is the 25th year for Disability Awareness Month, and Hoosiers who want to make a difference can get involved in activities and events throughout the month.

     

    I have the privilege of working with the INDATA Project at Easter Seals Crossroads as one of our clients. And they just recently opened a new technology lab for people with disabilities. From home automation devices and wearable gadgets to robotics, the INDATA Project is making assistive technology accessible and user-friendly for everyone, particularly to those people with disabilities.

    INDATA2

     

    “The big challenge is getting people to realize every device someone without a disability can use for convenience can also be used by someone with a disability to enhance that person’s quality of life and independence,” said Brian Norton, the manager of clinical assistive technology at Easter Seals Crossroads. “Assistive technology can have a profound impact on how a person with a disability interacts with people and their environment, excels in school, and performs in the workplace.”

     

    INDATA1It was amazing to watch the robots and high-tech devices capture the attention of people who came to the open house as well as the media, who highlighted the new lab on air and through social media. And this technology is available to all — the INDATA Project offers loan-interest loans, funding options and an equipment lending library to Hoosiers with disabilities.

     

    “We want people to understand assistive technology doesn’t have to be super expensive,” said INDATA Director Wade Wingler. “This technology lab is a great way to show off the best AT in the most approachable and user-friendly way possible.”

     

    For more information about INDATA, visit www.eastersealstech.com.

     

     

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