Posts Tagged ‘Coles Public Relations’

Hopefully something men and women can enjoy together, Kathy Ireland will be on stage at the Indianapolis Home Show on Saturday, January 21. If you are male and grew up in the 80′s, like me, you will likely know that Kathy Ireland was a swimsuit model for Sports Illustrated.

However, what you might not know is she launched her own line, Kathy Ireland Home®. Kathy Ireland Home® works to offer both home solutions and products to make your personal spaces your home. Her products include everything from indoor and outdoor accessories to furniture, fabrics and home décor trimmings such as decorative pillows, clocks and area rugs.

So, could 2012 Indianapolis Home Show tickets be an excellent stocking stuffer for men AND women? I think so. Oh, and don’t wait to buy tickets at the door — buy tickets online and save!

Summer is great time to cookout with friends, family and colleagues. Yeah, I said it… colleagues. From time to time, during the summer, the staff at Coles Marketing enjoys cookouts by the lake at the Precedent Office Park. We invite clients, family members and friends.  Today was one of those days.

A former boss once told me, “if you’re not having fun at work, you’re just not having fun.” Does it make sense? I am not sure.  But it sure does make for a good excuse to have a cookout at work.

Take a look at some of the photos below.

One common question among friends, colleagues and potential clients is "what do you do?" You would think it's an easy answer, and in some cases it is. For instance, "I am a plumber" or "I am an electrician" are pretty self explanatory.  But, what about "I am in marketing" or "I am in marketing communications"?  It's sometimes hard to boil our type of business down to one or two sentences. In 1985, Coles Marketing started out as a public relations firm.  As growth occurred and client requests changed, we adapted and grew. Along the way, we added media buying services and a creative department. Recently, I ran across a term that will give you a better understanding of how our business has changed in recent years.

A definition of content marketing is below from Wikipedia.

"Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty."

Wikipedia continues with the following information.

"Many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events."

So while we maintain our roots as a traditional public relations and advertising firm, gaining credibility and reach for our clients.  We also realize the importance of maintaining and/or retaining brand loyalty. At Coles Marketing, we continue to stay on top of the latest marketing trends and adapt and grow with our clients. And in this ever adapting world, we don't mind adding a couple more sentences to our "what we do" explanation.

On this beautiful Friday, the Coles Marketing staff decided to kick off Memorial Day weekend a little early.  Check out the photos (shot on the iPhone) below.

Hope everyone has a safe and fun holiday weekend, as we honor those who served in our military.

Coles Marketing Communications will coordinate public relations and communications strategies for the 2010 Indianapolis Home Show and the new Indianapolis Home & Flower Show in 2010.

The 2010 Indianapolis Home Show runs Jan. 29-Feb. 7 at the Indiana State Fairgrounds, home of the Indiana State Fair. The nation’s oldest and the Midwest’s largest show of its kind, the event continues its 88-year tradition of showcasing the best in home products, decorating, construction and remodeling. The new Indianapolis Home & Flower Show is March 5-7 at Lucas Oil Stadium, the new home of the World Champion Indianapolis Colts. The event will offer exhibitors a high-quality show as an additional option to companies who exhibit at the Indianapolis Home Show.

Coles Marketing Communications also recently won a Pinnacle Print Award from the Printing Industry of Illinois/Indiana Association. The award honors the agency for its design of a brochure titled “Opening Doors” for St. Theodore Guerin High School in Noblesville, Ind.