Posts Tagged ‘design’

Check out the latest Sourwine Commercial Real Estate video and IBJ Book of Lists ad!

Sourwine Power of 3 Video

Get an Inside Look at the Indianapolis Home Show!

Believe it or not, the 2012 Indianapolis Home Show is right around the corner!! Fischer Homes returns to the Home Show as the 2012 Centerpiece Home builder.

Designed and fully-constructed by the Fischer Homes team, the 2012 Centerpiece Home will be built entirely inside Exposition Hall at the Indiana State Fairgrounds. Fischer Homes will be showcasing its Stanton floor plan as the Centerpiece Home with a new Craftsman-styled elevation. The home features a two-story gathering room and gourmet eat-in kitchen with a diamond bay window.

So, would you like to get an inside look at the Centerpiece Home — everything from pieces of furniture that will be used to fabrics and bedroom themes? Well, now you can! As a special treat, a new blog will allow consumers to follow Centerpiece Home designer, Joy, and her decisions regarding the interior of the Centerpiece Home as she makes them.

Click here for An Inside Look! And make sure to follow this blog and share with others in the weeks leading up to the 2012 Indianapolis Home Show!  

The Indianapolis Home Show opens Friday, Jan. 20, and continues through Sunday, Jan. 29, 2012.

High-Res, Low-Res … huh?

baby copyHow many times have you heard this: “Just go and pull the logo off the Web site.” That is not one of the top ten phrases a graphic designer wants to hear when creating your company’s print ad.

There are two different worlds a graphic designer works within: 1) the Web world, and 2) the print world. Unfortunately they are a universe apart. I will try to simplify.

In the print world, graphics and images are produced/created in “high-resolution” or (typically) 300 pixels-per-inch (ppi). Prior to the advent of the digital age, resolution was referred to as dots-per-inch (dpi). Printing presses produce imagery on paper using technology that results in a very crisp and detailed image.

In the Web world, graphics and images are produced/created in “low-resolution” or 72 ppi because that is the resolution that computer monitors use to display images on the screen. If the designer uses images that are larger than 72ppi, the file size increases but the quality of the image does not change. Web graphics need to stay as small as possible so images load faster, since the data is traveling through cables.

Before assuming, discuss your project’s intent with a designer so you can provide the correct content for them to work with. Knowing the end-use of the project, Web or print, will tell a creative professional what steps need to be taken to ensure a well-executed end result.

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