Posts Tagged ‘email’

Are your e-newsletters stale?  If the answer is yes, you are not alone.  In today’s fast-paced, ever-evolving marketing world it’s a challenge to keep your audience engaged. 

At Coles Marketing Communications, we develop campaigns to keep your audience engaged.  Our philosophy is “content is king,” no matter what the marketing medium. 

As a full service marketing communications company, we have the capability to research, write, design, shoot video, track email campaigns and keep the conversation going after the campaign has been completed.  We recently rolled out a twice a month email campaign to central Indiana golfers, which offers video tips from the Pro and specials to five RN Thompson Golf courses.  The courses include: Ironwood Golf Course, Winding Ridge Golf Course, Smock Golf Course, Southern Dunes Golf Course and Gray Eagle Golf Course.

Readers are engaged with updated material, weekly specials (offering some of the cheapest golf rates in central Indiana) and quality video golf tips from Scott Morris (PGA Pro) to keep golfers on top of their game.

If you’re interested in receiving the newsletter, visit the RN Thompson web site to sign up.

Like many companies, our fax machine has been pretty quiet lately.  No, it’s not dead.  It’s just not being used.  Email is our number one means of communication, along with cell phones, land-lines (yeah, still) and social media. 

And speaking of social media, this article’s headline by Sam Brace, special for Inside Tucson Business, states 2010: The Year Social Media Comes of Age for Businesses.  There are some interesting facts in the article.  Below is an excerpt.

– KRC Research, based in Washington, D.C., found that 88 percent of 200 executives of nonprofits it surveyed experimented with social media in 2009, and 85 percent plan to actively use it in their organizations this year. MarketingSherpa, a research firm specializing in tracking marketing efforts, reports that most industries are increasing their budgets for social media marketing in 2010.

Behind these increases is a booming population of new users of social media. Statistics show that 66 percent of global Internet users have visited social networks and that more have used these sites than traditional e-mail. Facebook grew to more than 300 million users in 2009. Twitter grew by 1,382 percent in February 2009. These sites are where people are gathering and there’s little to indicate they will leave for greener pastures in 2010. –

So here’s my question…will email be the next to die.  If you read this article by Dave Rosenberg at the CNET Blog Network, you might think we heading down that path.

Perhaps it’s too early to kill the fax machine (or email… how do you kill email?) with a baseball bat, as seen in the movie Office Space.  But I don’t think that day is too far away.