Posts Tagged ‘firm’

One of Indianapolis’ most experienced CPA and accounting firms has tapped Indianapolis-based Coles Marketing Communications to create and lead its communications, marketing, creative and online business development strategies.

Sponsel CPA Group, launched in September 2009 by managing partner Tom Sponsel, consists of experienced business advisors, financial planners, CPAs, forensic accountants, bookkeepers, HR professionals and IT experts. The firm manages entrepreneurial services; tax services; auditing and assurance services; valuation and litigation services; employee benefit plan services; mergers and acquisitions; financial planning; and technology services.

The firm recently moved offices to 251 N. Illinois St. in downtown Indianapolis. Sponsel CPA Group’s four partners and 16 employees now occupy about 10,000 square feet of new office space in the Capital Center’s North Tower.

“Tom Sponsel has a proven track record of success in providing unmatched, quality CPA services and leading successful and progressive CPA firms,” said Barbara L. Coles, APR, president of Coles Marketing Communications. “Our agency knows the accounting industry well and looks forward to working with Tom and his team to build awareness of his firm and share Tom’s wealth of industry knowledge, commentary and best practices.”

For more about Sponsel CPA Group, visit www.sponselcpagroup.com.

Since its inception, Facebook has been subject to a host of changes — different layouts, formats, policies and so on. One of the more recent and widely-noticed changes has been the phasing out of the Facebook Fan Page in favor of the “Like” button. But are you giving the “Like” a thumbs up?

The change was part of a broader plan to spread the “Like” button across the web and lower the barrier for users to become connected with brands and organizations. According to Facebook, users click “Like” almost twice as much as they click “Become a Fan” — so,  if Facebook changes “Become a Fan” to “Like,” more users will click on it. Right?

However, in a poll by Mashable, 29.6% preferred the “Like” button — while 57.3% preferred to “Become a Fan.” The rest were indifferent. (Come on people — Choose a side!) Then, there are the articles that talk about how “fan” is a whole other level of “like,” dictating the Wikipedia definition of the word “fan.” And believe it or not, there is actually a Facebook page titled “‘Like’ vs. ‘Become a fan,’” and you can choose to “Like” it or not. (By the way, there’s only 20 people who do!)

Jay Krall’s article on the Cision blog notes that “when you ‘like’ an article, it gets published to the news feeds of your friends on Facebook. This little feature has the potential to drive new traffic to your content. If you publish press releases or blog posts online, then you should consider using it.”

Is the “Like” button more lightweight, like Facebook says? Do you “Like” the “Like” button? Well, it really doesn’t matter if you actually “Like” it — so far, there is no “Dislike” button.

Coles Marketing Communications is the Pinnacle Worldwide representative in Indiana

Pinnacle Worldwide, a global network of independent public relations agencies with more than 50 offices worldwide, including Coles Marketing Communications in Indianapolis, has formed a strategic alliance with 27&More, an international public relations network covering 44 countries.

Established in September 2007 in Frankfurt, 27&More began as a partnership of prominent European PR agencies which all had one main focus — to provide strategic communication services with flexibility, effectiveness and an integrated approach to worldwide clients. Individual members of both Pinnacle Worldwide and 27&More have long-standing business relationships. Coles Marketing Communications is the Pinnacle Worldwide representative in Indiana.

“This alliance between Pinnacle Worldwide and 27&More gives firms like Coles Marketing Communications the opportunity to reach an even wider landscape of global coverage for their clients,” said Coles Marketing Communications Vice President Brian Coles. “It will help firms within the partnership continue to thrive and establish high-quality practices, concepts and relationships in an ever-changing business landscape.”

Ruud Bijl, President of Bijl partners in public relations in the Netherlands, and President and Co-founder of 27&More said, “The strength of our new alliance lies in the fact that we have hand-picked the best consultancies in each country rather than relying on ‘outposts’ of a big brand to deliver. That means quality consulting delivered by experts wherever the need, and for brands seeking sound strategic support and quality delivery regardless of location. That’s a very strong offer indeed.”

“With our combined strength providing access to highly-respected offices around the world, this partnership expands the reach for our clients and members alike,” said Donna Vandiver, President and CEO of The Vandiver Group, Inc., in St. Louis, Mo., and President of Pinnacle Worldwide.