Are you looking for the keys to kick-starting your business or organization growth this year? The Coles team is made up of communications experts with backgrounds in everything from digital marketing and media relations to Web design and videography.
We want you and your business to have a successful year! Let us help you get started with a marketing tip from each team member.
Barbara Coles, President – Website Lifespan
A website’s lifespan is typically three to four years. If your website exceeds that time without a major update or redesign, technology is likely to have passed you by, and you risk losing valuable consumers. At Coles Marketing, we use the latest technology and expert design to create websites that generate clicks, calls and leads.
Brian Coles, VP Marketing – Integrated Messaging
The rule of three is now the rule of nine. During our waking hours, we are saturated with marketing messages. Use integrated marketing with consistent messages to reach your audience as many times as possible, where they congregate, to make your brand stand out.
Chris Mercier, VP Public Relations – Company Reflection and Goals
Reflect with your team on the year’s communication efforts — what worked and what didn’t. Then talk about company goals you want to accomplish in the New Year with a wish list of how to accomplish each top goal. Don’t be afraid to plan an event to generate some good buzz. And don’t forget internal public relations. Often the enthusiasm of your staff can be the difference between a good year and a great year!
Tim Coulon, VP Creative – Images and Copyright Infringement
Don’t assume you can copy images and graphics straight from the Web for articles or graphic projects. Just because an image is on the Internet doesn’t mean it’s free to use. Make sure you own the copyright for images before they are used for personal or commercial use. Copyright infringement is illegal and carries with it possible significant consequences.
Kevin Moore, Multimedia Designer – Responsive Email Campaigns
With the usage and popularity of mobile devices continuing to increase, businesses should make sure to offer responsive email campaigns. Responsive campaigns provide the optimal viewing experience across various platforms, whether a desktop or a variety of mobile devices. Here are a few selections to explore:
Tiffany Whisner, Account Manager/Social Media Strategist – Social Media Education
Focus on expanding your social media education, and continue to learn more each day. Just as the social media world is always evolving — companies need to evolve their social media strategies and tactics. Stay consistent with posting to your social media platforms, and make sure to add videos and images to your posts. Be open-minded, and pay attention to new social media tips and tricks.
Shawn Sorrells, Videographer/Account Manager – 4K Resolution of Video
Marketers and consumers need to understand what 4K resolution is — because the transition from HD to 4K is starting to happen in the video industry. Just like the switch from standard to HD, 4K is the next level of digital television and video. With four times the number of pixels, 4K video has better colors, better contrast and a sharper resolution. Check out this chart for a great visual: http://en.wikipedia.org/wiki/4K_resolution.
Teresa Tanner, Financial Manager/Event Planner – Plan Events Now
Schedule your company and client events now. You don’t want to wait until the last minute to book a location or venue for a certain date or time. It’s best to start planning as soon as you can! Do you need to reserve a rental or book some live entertainment? Many special events involve complex logistics, and early planning can lessen your stress.
Christopher Lloyd, Senior Copywriter/Editor – Importance of Micro Content
Don’t ignore the importance of “micro content.” That’s the online display copy that shows up next to the teaser of an online article. Research shows Web users spend less than 10 seconds deciding whether or not to click on a link. That means people aren’t going to read your content if the teaser isn’t enough of a tease! Make sure your micro content is on-target, snappy and gives an accurate gist of what you’re writing about.
Lisa Deremiah, Business Development – Market Your Business
Make sure your business stays current in marketing itself. If your website is old, let’s get it up to date. It needs to be responsive on all viewing platforms — the pinching and pulling of text on your mobile device when viewing a site designed for your desktop is out of style. Keep your company information easy to access, and your customers will be appreciative. Coles Marketing is here to help with this and any other marketing needs!