Posts Tagged ‘Marketing Indianapolis’

Yesterday, we discussed how difficult it is to define what we do in one or two sentences. While it may be hard to describe what you do, it’s likely that everyone has a mission statement.  We recently completed a project with Sourwine Real Estate Services. The goal was to put their mission statement into an “elevator speech.”

Click on the video below to view their “elevator speech.” And check out their entire web site, including available office space, by clicking on this link.

On this beautiful Friday, the Coles Marketing staff decided to kick off Memorial Day weekend a little early.  Check out the photos (shot on the iPhone) below.

Hope everyone has a safe and fun holiday weekend, as we honor those who served in our military.

Well, it’s snowing — like, really snowing — here in Indianapolis today. A few minutes ago, just outside my office window, I saw the biggest snow plow I’ve ever seen in my life. That’s odd, considering I’m from Chicago, where snow days are about as rare as a Cubs playoff appearance.

The giant plow got me thinking, though, about what it is that we do here and how it’s not all that dissimilar to plowing snow. Marketing encompasses a lot of things, public relations among them. Within public relations is crisis communications, which, in the heat of the moment, can feel like shoveling 12 inches of snow and trying to clear the way before the next wave hits (expected tonight, from what I hear). So, in the spirit of plowing through the muck while creating as few headaches, potholes and angry drivers as possible, here is a fascinating case study, courtesy of The Public Relations Society of America (PRSA), of how one company, Domino’s Pizza, handled the first moments of a pretty big crisis this past summer.

Safe travels during that after-work commute today. Come to think of it, tonight might be a good night to order a pizza and let someone else do the driving …

From time to time, the staff at Coles Marketing Communications dresses down and shows the personal side of our firm.  As public relations and marketing professionals, we spend our time in the background promoting and sharing great news about our clients. 

What you may not know is Coles Marketing consists of twelve staff members from different backgrounds and areas (like Greenwood, Carmel, Fishers, Noblesville and Greenfield to name a few). We all have our strengths inside the company from creativity to planning to community networking. 

That being said, we would like you — the reader — to see really who does sit in the red chair. So along with news from our clients, readers will now get to know each of our staff members.  It’s called the lighter side of PR and we think you’ll love it. Stay tuned….