Posts Tagged ‘Media Buying Indianapolis’

One common question among friends, colleagues and potential clients is "what do you do?" You would think it's an easy answer, and in some cases it is. For instance, "I am a plumber" or "I am an electrician" are pretty self explanatory.  But, what about "I am in marketing" or "I am in marketing communications"?  It's sometimes hard to boil our type of business down to one or two sentences. In 1985, Coles Marketing started out as a public relations firm.  As growth occurred and client requests changed, we adapted and grew. Along the way, we added media buying services and a creative department. Recently, I ran across a term that will give you a better understanding of how our business has changed in recent years.

A definition of content marketing is below from Wikipedia.

"Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty."

Wikipedia continues with the following information.

"Many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events."

So while we maintain our roots as a traditional public relations and advertising firm, gaining credibility and reach for our clients.  We also realize the importance of maintaining and/or retaining brand loyalty. At Coles Marketing, we continue to stay on top of the latest marketing trends and adapt and grow with our clients. And in this ever adapting world, we don't mind adding a couple more sentences to our "what we do" explanation.

From time to time, the staff at Coles Marketing Communications dresses down and shows the personal side of our firm.  As public relations and marketing professionals, we spend our time in the background promoting and sharing great news about our clients. 

What you may not know is Coles Marketing consists of twelve staff members from different backgrounds and areas (like Greenwood, Carmel, Fishers, Noblesville and Greenfield to name a few). We all have our strengths inside the company from creativity to planning to community networking. 

That being said, we would like you — the reader — to see really who does sit in the red chair. So along with news from our clients, readers will now get to know each of our staff members.  It’s called the lighter side of PR and we think you’ll love it. Stay tuned….