As a reward, here are a couple interesting and fun links around the web this week. Read these when it’s 4:30 p.m. and you’ve basically checked out for the day. Enjoy!
It may seem scary. Yes, it may seem daunting. But listen up folks: your brand needs to expand on social media. Don’t waste any more time. Let’s tackle those big questions and get you connected.
Think about your interaction with people throughout your day. Maybe your neighbor gives you a wave before work. Your spouse gives you a smooch when you get home. Or you roll your eyes at someone who cuts you off in traffic. Brand engagement is the social media version of that. When someone “likes” a link on Facebook, “retweets” something on Twitter, or “shares” a picture on Instagram. These are all engagements. And you want people to engage with your brand to get maximum exposure.
You could have a million followers on social media, but if your audience isn’t engaging with your brand, it’s a big waste of time. By brand engagement, you can measure real time results. What’s working and what’s not. Ensuring happy customers. Creating more website traffic. And most importantly, increasing your profit.
Listen up. You have to listen to your customers AND competitors on the reg. It seems simple, but you’d be surprised how many brands suffer on social media because they have absolutely no clue what’s going on. Try to reply, reach out and respond to feedback quickly.
Create killer content. Stuff to entertain, educate, persuade, and hook your audience. Hire a social media guru who can blog, write, design and create their little heart out. Or maybe it’s already someone your team? Find them. And use them.
Start the conversation and engage with influencers. Find out what they’re saying about your company, engage with them via reply, retweet, or liking their posts. The quickest way to build your audience is through someone else.
Coles Marketing can help. This is our bread and butter. Set up a meeting with us, and we’ll walk you through it; plain and simple.