The demand for healthcare professionals is rapidly increasing, but finding the right talent can be a daunting task. And old-school approaches can lead to a surplus of unqualified candidates. In the old days, we would hire. Now we need to recruit. And recruitment takes consistency and targeting. When your potential employee is having a bad day and decides to make a career move, your company should be the first name that pops in their head.
Coles Marketing offers innovative approaches to help healthcare companies hone in on the best people to join their team.
Digital Recruitment Tools
Posting information about open positions on job boards such as Indeed and Zip Recruiter is certainly a crucial step, but it’s far from the only one you should be taking to attract potential new hires. Here are some other methods.
Behavioral Display: Target the candidates YOU want to hire. And target them when they are thinking about making a job switch. A potential hire’s digital footprint is out there. Use it to identify the right candidates and display the right message at the right time. An in-market candidate could be ripe for the picking.
Geotargeting: Need a physical therapist at your Phoenix clinic? Geotargeting will allow you to deliver ads to people in that particular area. You can even target specific places in which you are likely to find qualified candidates, such as fitness facilities or universities offering degrees in physical therapy. This narrows down the talent pool and helps you get closer to finding the ideal people.
Building Your Brand on Social Media: Studies show that medical professionals are often willing to take a pay cut in order to work for a company with a compassionate culture. Social media is the perfect outlet for showing the kind and caring nature of your employees. Post pictures of staff members enjoying their time together or patient testimonials praising the high-quality care they provide. This will go a long way in giving your brand a sense of personality and warmth. And it will also attract candidates looking for greener pastures or a positive work environment.
One of our recent healthcare recruiting campaigns that emphasized the environment of a healthcare company led to a 40 percent drop in job openings there. We ended up filling the openings within three months of activating this campaign. Quick turnaround!
E-Mail Marketing: This approach also reels in potential hires with its personal touch. You can customize the text to include their name in the body of the email and even in the subject line, which increases the open rate. You can also give them a heads-up about your open positions and the career fairs in which they can meet you and learn more about job opportunities.
Email marketing can also serve as a soft approach to targeting candidates with display ads online. Email addresses can be entered into Google and Facebook to help with drip campaigns, displaying your latest openings or new perks for the job. This tactic is cost-effective, and it delivers messages to your ideal candidates slowly over time, so you don’t seem to be bombarding their inbox. Collect email addresses and use them wisely, whether delivering directly to inboxes or following them online.
These are just a few of the many ways we can help you reach the right candidates and build a great team of highly talented healthcare professionals.
To learn more about the recruitment solutions we can provide, call (317) 571-0051 or email firstname.lastname@example.org.