The News Chair
  1. Finding the Right Talent through Healthcare Recruiting

    April 24, 2018 by Brian Coles

    The demand for healthcare professionals is rapidly increasing, but finding the right talent can be a daunting task. And old-school approaches can lead to a surplus of unqualified candidates. In the old days, we would hire. Now we need to recruit. And recruitment takes consistency and targeting. When your potential employee is having a bad day and decides to make a career move, your company should be the first name that pops in their head.

    Coles Marketing offers innovative approaches to help healthcare companies hone in on the best people to join their team.

    Digital Recruitment Tools

    Posting information about open positions on job boards such as Indeed and Zip Recruiter is certainly a crucial step, but it’s far from the only one you should be taking to attract potential new hires. Here are some other methods.

    Behavioral Display: Target the candidates YOU want to hire. And target them when they are thinking about making a job switch. A potential hire’s digital footprint is out there. Use it to identify the right candidates and display the right message at the right time. An in-market candidate could be ripe for the picking.

    Geotargeting: Need a physical therapist at your Phoenix clinic? Geotargeting will allow you to deliver ads to people in that particular area. You can even target specific places in which you are likely to find qualified candidates, such as fitness facilities or universities offering degrees in physical therapy. This narrows down the talent pool and helps you get closer to finding the ideal people.

    Building Your Brand on Social Media: Studies show that medical professionals are often willing to take a pay cut in order to work for a company with a compassionate culture. Social media is the perfect outlet for showing the kind and caring nature of your employees. Post pictures of staff members enjoying their time together or patient testimonials praising the high-quality care they provide. This will go a long way in giving your brand a sense of personality and warmth. And it will also attract candidates looking for greener pastures or a positive work environment.

    One of our recent healthcare recruiting campaigns that emphasized the environment of a healthcare company led to a 40 percent drop in job openings there. We ended up filling the openings within three months of activating this campaign. Quick turnaround!

    E-Mail Marketing: This approach also reels in potential hires with its personal touch. You can customize the text to include their name in the body of the email and even in the subject line, which increases the open rate. You can also give them a heads-up about your open positions and the career fairs in which they can meet you and learn more about job opportunities.

    Email marketing can also serve as a soft approach to targeting candidates with display ads online. Email addresses can be entered into Google and Facebook to help with drip campaigns, displaying your latest openings or new perks for the job. This tactic is cost-effective, and it delivers messages to your ideal candidates slowly over time, so you don’t seem to be bombarding their inbox. Collect email addresses and use them wisely, whether delivering directly to inboxes or following them online.

    These are just a few of the many ways we can help you reach the right candidates and build a great team of highly talented healthcare professionals.

    To learn more about the recruitment solutions we can provide, call (317) 571-0051 or email info@colesmarketing.com.

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  2. Best Ways to Organically Increase Facebook Page Likes

    April 10, 2018 by admin

    With more than two billion users, Facebook offers a huge potential target audience for your business. And with more than 60 million active Facebook business pages on the network, there’s a lot of competition to break through. Pay-to-play options aren’t the only way anymore. Try some of our tactics and begin to grow your Facebook page today.

    Invite to Like

    If people are reacting (liking, laughing, loving, wowing) your posts on Facebook, your page now has access to invite them to like the page as a whole. This simple process can be utilized to promote your page to relevant Facebook users. To access this feature, click on the number of “likes” under any post on your page. You’ll automatically get a list of every user who has liked the post, and on the right of each user’s name, you will see a button that shows if the user has already liked your page. If they have not, you have the option to “INVITE” them to like your page.

    The good news is this invitation will come from the Facebook company page itself and not from your personal account. Go through some of your highest-performing posts and start inviting users to like your page who have previously interacted positively but maybe have not liked your page as a whole yet. You will get a notification saying “XYZ has accepted your invite to like your page,” and watch the page likes roll in.

     

    Create 360 Photos

    This relatively new feature allows Facebook users to essentially get a “3D view” of a certain place you are trying to highlight. Have you recently upgraded your workspace? Is the event you are promoting in a scenic area? The 360 Photo option gives a deeper glimpse into what it’s like to be where you are. A very successful game version was created around the premise of Where’s Waldo. You have two options: the panoramic view — which is narrow; and the world view — which encompasses more of the all-around perception. The world view is better in places with more visual aspects besides carpeting and ceiling tiles.

    Why should you be using it? Users must either click to see around inside the photo or turn their phone side to side, making them actively engage with your content. The more your photo is engaged with, the higher likelihood it will populate on the timelines of people who do not currently like your page.

    Go Live

    Some businesses may be hesitant to go live since anything can happen, but that is why these videos get a much higher reach. People tune into a Facebook Live video because they feel like you are streaming content directly to them. To calm your nerves, these can be rehearsed beforehand to reduce the amount of hiccups possible. Going live alerts your followers and encourages them to tune in right then, creating a sense of urgency. Driving this engagement organically helps promote your brand, gets new users interested and keeps current followers entertained. Facebook said live videos can drive 10 times as many comments because of the real-time connection between users.

    Ways to use Facebook Live:

    • Experiment with hosting a Q&A session with your company’s president or other manager
    • Promote going live across other social media platforms ahead of time to create buzz
    • Provide a first-person point of view walking around an event
    • Show off or explain a new product or service in detail
    • Highlight your company’s culture

     

    Share Positive Reviews

    Whether you offer a product or a service, people will review it. Do you have some good 4 or 5-star reviews? That’s great to have, but most of the time they aren’t visible on your profile and have to be searched for. A way to bring attention to them is to share those positive reviews directly onto your timeline so they become prominent. This adds more credibility to your page and is a third-party endorsement, letting others know they love your company. In doing so, this encourages others who may not have written a review yet to write one. The more reviews your company has, the higher the Facebook algorithm will rank your page — and the higher you are, the closer you’ll be to receiving more likes.

    Now get posting! And if you’d like help increasing your social media presence, feel free to contact us.

    By Meagan Hook, Social Media Manager

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  3. #MotivationalMonday

    January 29, 2018 by Veronica Lytle

    #MotivationalMonday

    It’s Monday. Again. And believe it or not, we couldn’t be more excited. Today, the Coles Team is cooking up some great ideas and taking Monday by storm (yes, lots of coffee may have been involved). We’re exploring fresh content, expanding our creative minds and pushing our digital knowledge to the limit. So, put your positive pants on and show Monday who’s boss. You can totally do this.

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