The importance of data and analytics in the marketing world has been on a steady rise. In a study from Forbes Magazine, 87% of companies surveyed say data is the most underused asset within marketing. In the same study, Forbes said companies who adopt data-driven marketing are six times more likely to be profitable year over year.
There are many different platforms that store enormous amounts of data, but the tough part is understanding the data in order to make marketing decisions.
Most marketers today use Google Analytics and Google Adwords to track their website performance and digital campaigns. Google also offers a digital platform called Google Data Studio that allows us data enthusiasts to dig deeper into data much quicker and easier.
Here’s an overview of some of Data Studio’s features:
Easy Dashboard Creation
Google Data Studio allows you to turn data and analytics into easy and collaborative reports through data visualization. It gives you many flexible ways to present your data, including bar graphs, pie charts, time series (line graphs) and many more. It’s great for showing improvements year over year or from period to period.
Connecting Multiple Data Sources
One interesting aspect of Data Studio is it allows you to connect and combine different data sources — like AdWords, Google Analytics, Google Sheets, MySQL and Attribution 360 — to showcase in the same report. If you are not an avid user of Google applications, you can upload any CSV (comma-separated values) document to create your report. Once the data sources are connected, Data Studio has an easy-to-use drag-and-drop method to help you filter and sort individual metrics and create your visuals within the dashboard. Click here for more information on how to connect your data sources.
Data Studio operates like any other document on the Google Drive, which means it is open for easy collaboration. Once the dashboard is shared with specific users, they can edit and update the report. This means your company or client can easily see the reports without having to be granted access to accounts like Analytics and Adwords. Each dashboard can also be exported to a PDF file to be shared.
Google Data Studio offers a way for anyone to eliminate hours of sifting through Excel spreadsheets and pivot tables to analyze their data. Once connected to a data source, dashboard reporting becomes quick, creative, collaborative — and a whole lot better looking.
Interesting in learning more about what Google Data Studio can do for your business? Contact us at 317-571-0051.
By Broden Chapman, Digital Marketing Coordinator