He’s a Grateful-Dead-listening-dog-loving-daydreamer. Tim Coulon is the VP of Creative at Coles Marketing. He’s been here for more than 17 years and is still cookin’ up creative ideas that make our clients swoon.
1) How do you start your day? Are you a strong coffee/hit-the-snooze button person? Or a lemon water cleanse/yoga up-at-5 a.m. person?
I start by asking Alexa what the day’s forecast looks like. Always Starbucks in the Keurig. Pep talk with my Labradoodle, Woodford, and kiss the fam goodbye. I’m a huge Grateful Dead fan, so that’s on Sirius Radio for the drive in. NEVER talk radio. The last thing I want to hear in the morning to start my day is other people’s opinions. This routine starts my day off right.
2) Creative types aren’t really known for finding inspiration at their desks. Where do you get inspiration when you need to get the ideas flowing?
Daydreaming. Yep. Little sessions throughout the day. I have perfected the craft of daydreaming while working. Thinking about upcoming trips, events, etc. I also listen to lots of music. I believe music is a huge part of where I find my inspiration.
3) You spearheaded a lot of creative projects over the years. What’s one that’s surprised you the most? Like, “leap out of your seat fist-pound” proud?
I’ve had so many projects throughout the years, it’s hard to rack my brain. But one that sticks out was for the Humane Society of Hamilton County. Not only did I love the way the project came out, I also directed one of our most successful photoshoots (plus I got to hang out with puppies all day). Nothing bad about that. And these dogs and cats finally found their forever home. Take a look and see the design. It’s clean. Cheerful. Fresh.
4) Trends. Trends. Trends. Give us your graphic design predictions for the year. What’s hot? We want to know!
First off, traditional design will never go out of style. Helvetica will never become a passé typeface. Simple has and will always be the better choice. And good typography always goes a long way.
To me, trends are just variations on the simple and traditional. When designers get bored, they try something new. And if it looks good, someone else will see it and use some form of it. Bam … new trend. I will say simple flat graphics/icons are currently hot now. So are bold, big typefaces and colors. But give it a minute, it will change. Who knows what the next day will bring.
5) Finally, what advice can you give to clients who are just starting to create a brand/look for their company? Where should they start?
Don’t try to do it on your own. Hire an experienced professional to help. The name, look and story of your brand speaks volumes. It sets the tone for your plunge into the marketplace. Be open to the ideas of the professionals. Remember, they’re professional for a reason.
Clients often look at their own brand from within the fishbowl. Since professionals are outside of the fishbowl, they can develop the brand with the customer in mind, while staying true to the core of the client.
Thanks Tim! Contact Tim at email@example.com if you have questions about all things creative or just to talk shop.