The News Chair
  1. Why Advertise on Snapchat?

    July 16, 2018 by admin

    With more than 191 million daily active users, Snapchat has an extremely captive audience. To take advantage of these viewers we recently ran a Snapchat campaign for one of our healthcare clients.

    Snapchat offers three main options when creating ads:

    • To Drive Awareness
      • Mostly for current events or limited time promotions
    • To Prompt Users to…
      • Install an app
      • Visit a website
      • Watch a video
    • To Drive Conversions
      • Website conversions (secondary actions on websites such as purchasing items or calling from website, etc.)

    Snapchat recently significantly lowered their daily budget minimum to get more people to use the platform on the advertising side, making it a lot more appealing to pursue. The platform allows you to narrow your targeting to reach many different types of demographics based on age, location and interests.

    We ran a two-week advertising campaign on the app for our healthcare client wishing to increase its talent acquisition. Our goal was to increase awareness of the open positions offered and drive potential applicants to the website in hopes they would apply.

    We used two slightly animated graphics that encouraged the user to swipe up to view current openings. If they swiped up it would take them directly to our client’s career website page. Our engagement for this campaign performed 30 percent better than our other social media digital advertising campaigns.

    Since Snapchat is ever-evolving, there is so much more to learn when creating in-depth graphics, gifs and videos within the mobile platform.

    If you’d like to get your company Snapping, give us a shout at 317-571-0051 or info@colesmarketing.com.

    By Broden Chapman,
    Digital Marketing Coordinator 

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  2. Take a Marketing Cue from Jurassic World

    June 26, 2018 by Sam Watermeier


    In this age of online everything, Jurassic World: Fallen Kingdom stood out with its marketing campaign by taking to the streets.

    Accompanied by a Jeep Wrangler motorcade, Amazon made its largest delivery ever — a 40-foot long box stamped with the Jurassic World logo — to The Grove shopping mall in Los Angeles. The film’s stars, Chris Pratt and Bryce Dallas Howard, opened the mysterious box to reveal a model of the movie’s most iconic creature — the Tyrannosaurus Rex.

    A model of the T-Rex also stood on display alongside velociraptors in the King’s Cross railway station in London. Other public promotional materials include Jurassic World-themed treats at Dairy Queen, a virtual reality ride through the film’s world at Dave & Buster’s and dinosaur displays in malls and movie theaters across the world.

    As the film rakes up millions of dollars at the box office, its marketing campaign proves the value of thinking outside the box. Rather than sticking solely to traditional marketing methods — trailers, posters, billboards — it engages moviegoers in more innovative ways. And it catches their attention in the real world behind their cell phone screens.

    Think about how your business can take a cue from this blockbuster and explore marketing options beyond the standard, conventional ones. As you can see from Jurassic World‘s marketing campaign, taking risks can pay off big time! 

    Ready to take your business to the next level and try some “outside the box” marketing? Contact us at 317-571-0051 or info@colesmarketing.com.

    By Sam Watermeier, 
    Copywriter

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  3. An Internship through Ian’s Eyes

    June 14, 2018 by admin

    Meet Ian Medley, one of the newest members of the Coles Marketing team, and read about what he is discovering in the world of marketing during his summer stay with us. 

    What are some things you have learned so far while at Coles Marketing?

    Ian: Before starting my internship I only knew the surface of what a business was and how it operates. During my first week immersed, I started to put the pieces together and see how a marketing company gets the wheels turning. Seeing all the people in the office focused on their individual portions of a big-picture project showed me this business is dependent on everyone working seamlessly together. One of the most rewarding things is to be able to use what I’ve learned so far in college and utilize it in the real world.

    What is something you’d like to learn more about?

    Ian: I would love to learn more about the steps from the very beginning to the end and everything in between during in the marketing process. I’ve started to learn about the prospecting part of the job, and I’d like to see what happens after that.

    What is it like working in an agency setting?

    Ian: It’s very professional but also enjoyable for me. I feel like everyone here is an expert in his or her field and has a lot of wisdom to share. I had a preconceived notion that businesses were all black and white but being in this space has proven my previous assumption was wrong. There are so many different projects I get to do that help show me how vital my role is to the company’s success. 

    What national brand do you think does the best marketing job?

    Ian: Red Bull. The company sponsors extreme sporting and athletic events and gives out free drinks throughout the event duration. They do a great job of homing in on their key demographics, which are some small businesses and college students across the nation. 

    What is your favorite thing to do outside of school and your internship?

    Ian: I like boating, going to the gym, attending concerts and traveling when I can.

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