Meet Ian Medley, one of the newest members of the Coles Marketing team, and read about what he is discovering in the world of marketing during his summer stay with us.
What are some things you have learned so far while at Coles Marketing?
Ian: Before starting my internship I only knew the surface of what a business was and how it operates. During my first week immersed, I started to put the pieces together and see how a marketing company gets the wheels turning. Seeing all the people in the office focused on their individual portions of a big-picture project showed me this business is dependent on everyone working seamlessly together. One of the most rewarding things is to be able to use what I’ve learned so far in college and utilize it in the real world.
What is something you’d like to learn more about?
Ian: I would love to learn more about the steps from the very beginning to the end and everything in between during in the marketing process. I’ve started to learn about the prospecting part of the job, and I’d like to see what happens after that.
What is it like working in an agency setting?
Ian: It’s very professional but also enjoyable for me. I feel like everyone here is an expert in his or her field and has a lot of wisdom to share. I had a preconceived notion that businesses were all black and white but being in this space has proven my previous assumption was wrong. There are so many different projects I get to do that help show me how vital my role is to the company’s success.
What national brand do you think does the best marketing job?
Ian: Red Bull. The company sponsors extreme sporting and athletic events and gives out free drinks throughout the event duration. They do a great job of homing in on their key demographics, which are some small businesses and college students across the nation.
What is your favorite thing to do outside of school and your internship?
Ian: I like boating, going to the gym, attending concerts and traveling when I can.